Voluntary Benefit News Stories You Need to Know

Posted by Lars Thording on April 4, 2017

Every two weeks, I gather all the hottest trends in voluntary benefits and adds my commentary. Tune in for the latest in voluntary and core benefit trends from all industries. 

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Topics: benefit marketing, voluntary benefits

2017 Employee Benefits Trend: It’s Raining Cats and Dogs

Posted by Gracie Arnold on March 30, 2017

Even the worst HR managers know that employee benefits and perks help acquire and retain quality talent. To remain attractive to top talent, companies are implementing innovative, non-traditional benefit programs. These benefit plans aren’t just for the two-legged employee anymore. Voluntary benefit providers can join employer benefit menus by catering to the needs of employee pets.

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Topics: voluntary benefits

Thoughts from the ICMG Conference 2017

Posted by Lars Thording on February 13, 2017

The Genius Avenue Team has spent the last two days at the Inter-Company Marketing Group’s annual conference in Orlando, Florida. Three observations from the conference:

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Topics: voluntary benefits, Events

3 Challenges Keeping Brokers from the Voluntary Benefits Goldmine

Posted by Genius Avenue on June 29, 2016

Despite the rise of voluntary benefits, few brokers are participating in the opportunity to sell these products to employers.
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Topics: brokers, voluntary benefits

People Still Overestimate the Cost of Life Insurance - Some by 213%!

Posted by Genius Avenue on June 22, 2016

According to LIMRA, the “coverage gap”—total of life insurance needs minus life insurance in-force—is currently at $16 trillion. This is an increase of a whopping $1 trillion since 2013.

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Topics: benefit marketing, engagement, enrollment, voluntary benefits

Employee Ownership of at Least One Voluntary Product Is Up

Posted by Genius Avenue on June 15, 2016

Employee ownership of at least one voluntary product grew to 41 percent in 2015. This was an increase from 37 percent in 2013, according to data from Eastridge Consulting Group's newest report on employee attitudes toward benefits. The study, as reported by BusinessWire, claimed the increase appears to stem from ownership primarily in the 10-100 sized employer group.

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Topics: engagement, enrollment, voluntary benefits

How Millennial Engagement Is Shaking Up the Insurance Industry

Posted by Genius Avenue on June 6, 2016

Ask a consumer about their insurance policies and you’re unlikely to conjure up warm and fuzzy feelings. That’s because the traditional view of insurance is unexciting and largely transactional in nature. Customers realize the utility of having good insurance in place, but it’s seen as little more than another bill to pay each month. But that is changing.

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Topics: insurance, millennial, voluntary benefits

3 Game-Changing Opportunities for Brokers to Multiply Their Customer Base

Posted by Genius Avenue on June 1, 2016

According to a recent BenefitsPro article, the implementation of the Affordable Care Act has ushered in a period where the marketplace has become the de facto method of insurance shopping for small business owners.

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Topics: benefit marketing, brokers, insurance, technology, voluntary benefits

How Silicon Valley Is Trying to Disrupt the Insurance Industry

Posted by Genius Avenue on April 12, 2016

There's a lot of tech know-how looking to disrupt the insurance industry. Image via Michael McDonnell.
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Topics: administration, insurance, silicon valley, technology, voluntary benefits

The 6 Steps We Took To Completely Redesign Our Website

Posted by Genius Avenue on March 9, 2016

As the saying goes, “the cobbler’s children have no shoes.” This was never truer than in the case of Genius Avenue’s website. The focus we have for our client enrollment portals and benefit administration services often meant forsaking work on our own website. It’s the right choice no doubt. Our reason for being is—and always will be—to help those who partner with us. But it left us cringing a little every time we looked at our own website.

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Topics: benefit marketing, product launch, voluntary benefits

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