Top Employee Benefits with a Purpose

Posted by Clint Reynolds on June 23, 2017

With employee benefits expanding, companies are offering more and more trendy perks to employees. Some of these perks are just to make for a fun workplace (like ping pong tables and free snacks), but some perks are more valuable than others.

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Topics: benefit marketing, voluntary benefits

Turn Your Product Into An Employee Benefit: Top 5 Considerations For Vendor Partner Selection

Posted by Clint Reynolds on June 15, 2017

As consumer product organizations look to capitalize on revenue opportunities in the employer market, it has become increasingly important to find a strong benefits and technology company to help guide them into this new territory. Success can often hinge on having the "right" partner—one that is familiar with all the intricacies of the target industry. If your company is planning on entering the employer market, here are the top 5 items to consider when selecting a strategic partner.

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Topics: voluntary benefits, benefit providers, employer market, product distribution, vendor selection

Obstacles to Full US Market Penetration for Pet Insurance Providers

Posted by Josh Steinhaus on May 12, 2017

The pet insurance industry is worth over $863 million in revenue for 2017 with expectations to grow 12.9% by 2019. Over 60% of Americans own a dog and 68% of Americans own at least one pet. Even as pet ownership is at an all-time high for the United States, pet insurance penetration rate is less than 1%. Compared to countries like Sweden with a 60% penetration rate or England with a 40% penetration rate, the US industry is still immature . Why is the US lagging behind other nations in pet insurance coverage and what can benefit providers do about it ?
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Topics: insurance, voluntary benefits, benefit providers

Voluntary Benefit News Stories You Need to Know

Posted by Lars Thording on April 4, 2017

Every two weeks, I gather all the hottest trends in voluntary benefits and adds my commentary. Tune in for the latest in voluntary and core benefit trends from all industries. 

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Topics: benefit marketing, voluntary benefits

2017 Employee Benefits Trend: It’s Raining Cats and Dogs

Posted by Gracie Arnold on March 30, 2017

Even the worst HR managers know that employee benefits and perks help acquire and retain quality talent. To remain attractive to top talent, companies are implementing innovative, non-traditional benefit programs. These benefit plans aren’t just for the two-legged employee anymore. Voluntary benefit providers can join employer benefit menus by catering to the needs of employee pets.

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Topics: voluntary benefits

Thoughts from the ICMG Conference 2017

Posted by Lars Thording on February 13, 2017

The Genius Avenue Team has spent the last two days at the Inter-Company Marketing Group’s annual conference in Orlando, Florida. Three observations from the conference:

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Topics: voluntary benefits, Events

3 Challenges Keeping Brokers from the Voluntary Benefits Goldmine

Posted by Genius Avenue on June 29, 2016

Despite the rise of voluntary benefits, few brokers are participating in the opportunity to sell these products to employers.
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Topics: brokers, voluntary benefits

People Still Overestimate the Cost of Life Insurance - Some by 213%!

Posted by Genius Avenue on June 22, 2016

According to LIMRA, the “coverage gap”—total of life insurance needs minus life insurance in-force—is currently at $16 trillion. This is an increase of a whopping $1 trillion since 2013.

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Topics: benefit marketing, engagement, enrollment, voluntary benefits

Employee Ownership of at Least One Voluntary Product Is Up

Posted by Genius Avenue on June 15, 2016

Employee ownership of at least one voluntary product grew to 41 percent in 2015. This was an increase from 37 percent in 2013, according to data from Eastridge Consulting Group's newest report on employee attitudes toward benefits. The study, as reported by BusinessWire, claimed the increase appears to stem from ownership primarily in the 10-100 sized employer group.

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Topics: engagement, enrollment, voluntary benefits

How Millennial Engagement Is Shaking Up the Insurance Industry

Posted by Genius Avenue on June 6, 2016

Ask a consumer about their insurance policies and you’re unlikely to conjure up warm and fuzzy feelings. That’s because the traditional view of insurance is unexciting and largely transactional in nature. Customers realize the utility of having good insurance in place, but it’s seen as little more than another bill to pay each month. But that is changing.

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Topics: insurance, millennial, voluntary benefits

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