Voluntary Benefits: Learn What's Driving Exponential Growth [Infographic]

Posted by Clint Reynolds on July 27, 2017

With HR departments focusing more and more on voluntary benefits, your organization might be looking at opportunities in the voluntary benefits market.

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Topics: voluntary benefits, Genius Avenue

Low-Cost Benefits Employees Love

Posted by Clint Reynolds on July 25, 2017

Offering unique benefits doesn’t have to break the bank. In fact, most benefits that help attract and retain top talent are affordable. Employees and HR experts from around the country has shared some of their ideas for the best low-cost employee benefits.

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Topics: engagement, member engagement, voluntary benefits, healthcare

Voluntary Benefits: The Importance of Communication

Posted by Clint Reynolds on July 20, 2017

Voluntary benefits can be complicated. And presenting it to your employees can even be more complicating. You have to somehow explain complex information in a simple way that employees can really understand. That is why communication is so important and plays a huge role when it comes to voluntary benefits and your employees.

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Topics: benefit marketing, member engagement, technology, voluntary benefits

Genius Avenue Article Featured on ITA Website

Posted by Clint Reynolds on July 7, 2017

Millennials are a hot topic right now and the Insurance Technology Association took note by publishing an article by Genius Avenue’s very own Chief Revenue Officer, Mike Groeger.

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Topics: GA, millennial, voluntary benefits, Events

Affordable Perks to Increase Employee Engagement

Posted by Clint Reynolds on July 5, 2017

Most companies are not quite reaching their goals so they have turned their focus on establishing more efficient operations, more productive employees, and all while reducing their expenses. Luckily, there are a handful of affordable perks that will often lead to more engaged and motivated employees in addition to creating a positive work atmosphere and increasing revenue.

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Topics: engagement, voluntary benefits, perks

HR Departments Expand Focus on Voluntary Benefits

Posted by Clint Reynolds on June 27, 2017

With the rise in healthcare costs along with the stiff competition among recruiting the top talent, employers are looking at offering more voluntary benefits, especially to aide in employees’ personal needs.

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Topics: benefit marketing, engagement, insurance, voluntary benefits, healthcare

Top Employee Benefits with a Purpose

Posted by Clint Reynolds on June 23, 2017

With employee benefits expanding, companies are offering more and more trendy perks to employees. Some of these perks are just to make for a fun workplace (like ping pong tables and free snacks), but some perks are more valuable than others.

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Topics: benefit marketing, voluntary benefits

Turn Your Product Into An Employee Benefit: Top 5 Considerations For Vendor Partner Selection

Posted by Clint Reynolds on June 15, 2017

As consumer product organizations look to capitalize on revenue opportunities in the employer market, it has become increasingly important to find a strong benefits and technology company to help guide them into this new territory. Success can often hinge on having the "right" partner—one that is familiar with all the intricacies of the target industry. If your company is planning on entering the employer market, here are the top 5 items to consider when selecting a strategic partner.

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Topics: voluntary benefits, benefit providers, employer market, product distribution, vendor selection

Obstacles to Full US Market Penetration for Pet Insurance Providers

Posted by Josh Steinhaus on May 12, 2017

The pet insurance industry is worth over $863 million in revenue for 2017 with expectations to grow 12.9% by 2019. Over 60% of Americans own a dog and 68% of Americans own at least one pet. Even as pet ownership is at an all-time high for the United States, pet insurance penetration rate is less than 1%. Compared to countries like Sweden with a 60% penetration rate or England with a 40% penetration rate, the US industry is still immature . Why is the US lagging behind other nations in pet insurance coverage and what can benefit providers do about it ?
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Topics: insurance, voluntary benefits, benefit providers

Voluntary Benefit News Stories You Need to Know

Posted by Lars Thording on April 4, 2017

Every two weeks, I gather all the hottest trends in voluntary benefits and adds my commentary. Tune in for the latest in voluntary and core benefit trends from all industries. 

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Topics: benefit marketing, voluntary benefits

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