The 6 Steps We Took To Completely Redesign Our Website

Posted by Genius Avenue on March 9, 2016

As the saying goes, “the cobbler’s children have no shoes.” This was never truer than in the case of Genius Avenue’s website. The focus we have for our client enrollment portals and benefit administration services often meant forsaking work on our own website. It’s the right choice no doubt. Our reason for being is—and always will be—to help those who partner with us. But it left us cringing a little every time we looked at our own website.

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Topics: benefit marketing, product launch, voluntary benefits

Benefit providers - here's what the Apple Watch launch can teach you

Posted by Genius Avenue on August 27, 2015

Source: Apple.com
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Topics: benefit marketing, product launch

3 Marketing fails that can hold your benefit product launch back

Posted by Genius Avenue on August 20, 2015

As a benefit provider, you rely on marketing strategies to build brand awareness, generate leads, and ultimately convert prospects into clients or enrolled members, depending on your particular business model.

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Topics: benefit marketing, enrollment, product launch

The right approach to enter new benefit markets

Posted by Genius Avenue on July 27, 2015

Trying to tap into a new channel or market can be tricky, and going about it the wrong way could potentially eliminate your chances of a successful launch. 

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Topics: client, enrollment, product launch

[INFOGRAPHIC] Biggest Business Challenges in the Insurance Industry

Posted by Genius Avenue on June 17, 2015

Difficulty reaching new markets is the biggest impediment to insurance industry growth, according to a recent survey conducted by Genius Avenue.

In April 2015, we surveyed insurance brokers, MGAs/MGUs, benefit providers, and insurance carriers. We received 318 anonymous online responses from industry professionals across the country. 

The following infographic, The Biggest Business Challenges in the Insurance Industry, reports our findings and outlines what growth issues companies in the industry are facing, what products they’ve had difficulty launching, and what product systems they are currently using. We also share some simple tips to help address these specific issues.

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Topics: administration, benefit marketing, client, enrollment, product launch, voluntary benefits

Why You Need a Strong Online Presence

Posted by Genius Avenue on May 26, 2015

As an increasing number of businesses shift their focus to a digital platform, it's critical to keep up to remain competitive, which means more than having a website or sending a periodic email. Whether they have questions or requests or simply want to explore new products, consumers expect to easily find current, relevant information about your business or service via the Internet. If you aren't providing that information online, you are missing out on potential clients, brand awareness and engagement. In short, without a digital presence you are going to be passed over. 

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Topics: benefit marketing, client, engagement, product launch

4 Tips for a Successful Benefit Product Launch

Posted by Genius Avenue on May 12, 2015

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Topics: administration, benefit marketing, client, enrollment, product launch

[Infographic] Top 5 reasons benefit offerings and products can't launch

Posted by Genius Avenue on May 7, 2015

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Topics: administration, benefit marketing, enrollment, product launch

How product manufacturing processes can help benefit launches

Posted by Genius Avenue on April 28, 2015

By not having a solid benefit product manufacturing process in place, your administration could be setting limitations on your ability to grow. As a benefit provider, you need to properly convey information to consumers regarding new products. Your clients want to know the details of a product before enrolling, and if they don't see the advantages associated with a product they aren't likely to go for it. 

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Topics: administration, benefit marketing, client, enrollment, product launch

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