As the saying goes, “the cobbler’s children have no shoes.” This was never truer than in the case of Genius Avenue’s website. The focus we have for our client enrollment portals and benefit administration services often meant forsaking work on our own website. It’s the right choice no doubt. Our reason for being is—and always will be—to help those who partner with us. But it left us cringing a little every time we looked at our own website.Read More
As a benefit provider, you rely on marketing strategies to build brand awareness, generate leads, and ultimately convert prospects into clients or enrolled members, depending on your particular business model.Read More
Trying to tap into a new channel or market can be tricky, and going about it the wrong way could potentially eliminate your chances of a successful launch.Read More
Difficulty reaching new markets is the biggest impediment to insurance industry growth, according to a recent survey conducted by Genius Avenue.
In April 2015, we surveyed insurance brokers, MGAs/MGUs, benefit providers, and insurance carriers. We received 318 anonymous online responses from industry professionals across the country.
The following infographic, The Biggest Business Challenges in the Insurance Industry, reports our findings and outlines what growth issues companies in the industry are facing, what products they’ve had difficulty launching, and what product systems they are currently using. We also share some simple tips to help address these specific issues.Read More
As an increasing number of businesses shift their focus to a digital platform, it's critical to keep up to remain competitive, which means more than having a website or sending a periodic email. Whether they have questions or requests or simply want to explore new products, consumers expect to easily find current, relevant information about your business or service via the Internet. If you aren't providing that information online, you are missing out on potential clients, brand awareness and engagement. In short, without a digital presence you are going to be passed over.Read More
By not having a solid benefit product manufacturing process in place, your administration could be setting limitations on your ability to grow. As a benefit provider, you need to properly convey information to consumers regarding new products. Your clients want to know the details of a product before enrolling, and if they don't see the advantages associated with a product they aren't likely to go for it.Read More