Wellness programs can improve member health and engagement

Posted by Genius Avenue on February 5, 2014

The wellness industry is growing rapidly and it now encompasses many different types of programs and services—from online health information to preventive screenings, fitness calculators, health risk assessments and more. Many of these services are offered through members-only websites and are provided to individuals by employers, associations and member organizations. That’s because all of these groups have a vested interest in helping the people they serve stay healthy while increasing overall retention.



In fact, research shows that wellness programs can measurably increase engagement, a factor that has been directly tied to retention and renewals. Right Management has revealed that individuals are eight times more likely to have high levels of overall engagement if their employer offers a wellness program.1 These results could easily be applicable to associations and member organizations as well.



Wellness programs are also highly valued by members themselves for a variety of reasons. These include:



Personalized, research-based health information

There is a wide variety of health information available online, but a great deal of it is not based on proven medical practices. Wellness programs can offer targeted, research-based information that is meaningful to members.



Early identification of health risks

Some wellness programs include online health risk assessment (HRAs)—simple questionnaires that help members identify risks early, when they are most likely to be managed by lifestyle changes. This information may be used by the wellness vendor to create a personalized wellness plan with recommendations based on the member’s health needs. Other wellness/preventive care programs may offer access to screenings that can provide early detection of certain conditions such as heart disease, high blood pressure, diabetes and more. Many of these screenings require only a simple blood draw or finger stick.



Goal-setting and tracking for health improvement activities

Most wellness programs also offer online calculators, fitness trackers and nutrition diaries that can help members set realistic goals and measure their progress. In fact, some programs even offer “incentives” for members who reach specific goals such as weight loss or smoking cessation—including giveaways, gym membership discounts and more.



Wellness programs are no longer just a “nice to have” for organizations—they have become an important element of a comprehensive benefit offering. They may also be offered on a voluntary or member-paid basis, which can increase non-dues revenue for associations and member organizations.



To learn more about wellness programs, preventive screenings and other voluntary benefits that are in high demand download a free copy of our latest white paper.


Source
1. Right Management (A Manpower Company) and World Economic Forum. “The Wellness Imperative: Creating More Effective Organizations.” 2010.

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Topics: member engagement

4 Strategies for curating effective health and wellness content

Posted by Genius Avenue on January 16, 2014

Millions of Americans search online for health-related information, guidance and support each year. This information may be for themselves, a loved one or friend. Given that there is such a wealth of health information on the Internet, why should your member organization or association bother to offer tips and insight in this area? Unfortunately, because there is such a large amount of content available, your members may have difficulty separating out reliable information from fads and falsehoods. It can also be challenging for members to find the most meaningful content based on their personal health needs.

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Topics: member engagement

4 Common practices that negatively impact member engagement—and how to avoid them

Posted by Genius Avenue on January 2, 2014

Improving member engagement is likely a high priority in your association or member organization. However, before you implement your engagement strategies for 2014, it’s important to recognize some of the common missteps that many organizations make in spite of their best intentions. Below are some examples of what to avoid as you plan your member marketing and engagement efforts:

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Topics: member engagement

Transforming your membership data into valuable business insight

Posted by Genius Avenue on December 31, 2013

If your membership organization is on a mission to collect more membership data, you’re already on the right track. But once you have all of this data, a bigger and more complex issue emerges. How can you turn this information into meaningful insight that will drive your business decisions? Fortunately, there are a variety of resources that can assist in these efforts, including CRM software and advanced analytics tools. There are also best practices that leading organizations use to help ensure that they are collecting, analyzing and reporting on data effectively. When implemented correctly, these approaches can help you grow membership, increase revenue and improve member engagement.

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Topics: member engagement

6 Tips for developing a value proposition that is meaningful to your members

Posted by Genius Avenue on December 3, 2013

Industry research shows that members organizations are communicating more frequently with their members and through more channels than ever before—including emails, social media and online benefit portals. The challenge lies in developing meaningful messaging that engages members and communicates an organization’s value throughout all these mediums. That’s why a well-developed value proposition is key to ensuring that these communications are impactful and consistent.

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Topics: member engagement

4 Simple ways to develop effective member surveys

Posted by Genius Avenue on November 13, 2013

Do your members like surveys as much as your organization does? The answer is, most likely, no. That’s why you need to be sure that you are using surveys appropriately, sending them out judiciously and maximizing your response rates. In fact, the best use of a member survey is to address a question or hypothesis about your business model that you cannot answer without significant effort or cost on your own. 

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Topics: member engagement

Tap into technology for better member engagement: proven best practices

Posted by Genius Avenue on November 5, 2013

It's extremely difficult to stay up-to-date with all of the latest technologies and the opportunities that come with these innovations—especially if your organization has limited IT resources. That’s why we’ve collected some proven best practices from our customers that illustrate the value of a technology-enabled approach to member engagement: 

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Topics: member engagement

Stop promoting and start engaging

Posted by Genius Avenue on September 12, 2013

How you interact with your audience can be the difference between maintaining a member or losing a member, getting a customer to “buy in” or having a customer reject what you have to offer.

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Topics: member engagement

8 Strategies for improving member engagement

Posted by Genius Avenue on August 15, 2013

Improving member engagement—eight strategies for success.

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Topics: member engagement

Quick tips for measuring engagement

Posted by Genius Avenue on July 1, 2013

Member Engagement 101: Measuring baseline levels of engagement within an Association model

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Topics: member engagement

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