Low-Cost Benefits Employees Love

Posted by Clint Reynolds on July 25, 2017

Offering unique benefits doesn’t have to break the bank. In fact, most benefits that help attract and retain top talent are affordable. Employees and HR experts from around the country has shared some of their ideas for the best low-cost employee benefits.

Read More

Topics: engagement, member engagement, voluntary benefits, healthcare

Voluntary Benefits: The Importance of Communication

Posted by Clint Reynolds on July 20, 2017

Voluntary benefits can be complicated. And presenting it to your employees can even be more complicating. You have to somehow explain complex information in a simple way that employees can really understand. That is why communication is so important and plays a huge role when it comes to voluntary benefits and your employees.

Read More

Topics: benefit marketing, member engagement, technology, voluntary benefits

Benefits Your Company Shouldn’t Ignore

Posted by Clint Reynolds on July 18, 2017

It is reported that 1 in 5 adults suffer from a mental health condition, which is about 40 million adults. Companies are starting to take note that they need to think about more than just physical wellness, but all also consider an employee’s mental well-being.

Read More

Topics: benefit marketing, engagement, member engagement, healthcare

How to Screw up a Benefits Engagement Campaign

Posted by Gracie Arnold on March 23, 2017

Having engaged customers that want to re-enroll in benefit products is the holy grail of 2017 for benefit providers. Engaged customers tend to spend more long-term and are more affordable to keep than acquiring new customers. We’ve reviewed some benefit engagement campaigns that have been done and created our top 3 techniques that will screw up a benefits  or member engagement campaign.

Read More

Topics: engagement, member engagement

[New Orange Paper] Benefit Providers: Increase Email Engagement With These 10 Tips

Posted by Andrea Wallace on February 13, 2017

Many studies have shown how effective email marketing is, particularly with keeping your brand in front of the customer, and it’s one of the cheapest ways to do so. While email might not seem as glamorous as channels like social media, most consumers say they would rather be contacted through email than any other channel, and it has the highest conversion rate. Most benefits providers have specific needs to address when it comes to email engagement. Learn how to address those needs and create emails your consumer will look forward to receiving each month.

Read More

Topics: benefit marketing, engagement, member engagement

3 Ways to Market Disability Insurance that Most Everyone Misses

Posted by Gracie Arnold on February 9, 2017

In the world of content marketing, it can be a challenge to be unique and engaging. It’s important to experiment with new ideas to engage your potential customers to avoid being more of the same. We love to experiment. In creating new engagement campaigns for our clients, we have discovered a few creative ways to produce content.  Here are 3 ways to market disability insurance most everyone misses.

Read More

Topics: benefit marketing, engagement, insurance, member engagement

5 Ways to Increase Association Member Engagement in 2017

Posted by Gracie Arnold on January 27, 2017

Last year, only 24% of associations reported an increase to their renewal rates. 44% of associations reported no change to renewal rates since last year. The top reason members don't renew their membership is a lack of engagement. Associations who improve their member engagement are more likely to have higher renewal rates . Higher renewal rates helps in optimizing each members' lifetime value.
Read More

Topics: member engagement, Association

Turning content into cash: how information can help you attract new members and increase revenue

Posted by Genius Avenue on March 11, 2014

While many people believe that information is free on the Internet, savvy marketers know that this isn't really the case. Many consumers will gladly exchange their contact information in order to download information about topics that interest them. This contact data is prized by organizations for its value in lead nurturing efforts.  In the marketing world, this approach is  known as content marketing.  

Read More

Topics: engagement, member engagement

Top trends that will impact revenue and member retention for associations and member organizations in 2014

Posted by Genius Avenue on March 6, 2014

Recent statistics and studies predict a changing market landscape for associations and member organizations this year. Specifically, there will be big changes in the areas of member marketing, online benefits enrollment and benefits administration. Following you’ll find a few of these key facts and their potential impact on your organization:

Read More

Topics: engagement, member engagement

5 Strategies for encouraging two-way dialogue with your members

Posted by Genius Avenue on February 25, 2014

Engagement marketing is a communication process that focuses on building relationships to ensure each side is receiving significant benefits. By its very nature, it requires two-way dialogue in order to ensure that members feel heard, supported and valued. Following are a few strategies that every member organization should pursue to support this powerful process:

Read More

Topics: engagement, member engagement

Subscribe to this Blog