Genius Avenue Article was Published in BenefitsPro

Posted by Gracie Arnold on June 8, 2017

Genius Avenue has been published in a leading benefits digital magazine, BenefitsPro. Lars Thording, former Chief Engagement Officer, wrote this article to showcase Genius Avenue’s expertise in benefits engagement and retention products. This article is titled, “The consumer engagement model is poised to shake up the benefits industry.”

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Topics: engagement, Events

Initial Impressions from Dig-In: The Digital Future of Insurance

Posted by Scott Timms on May 10, 2017

Focus.

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Topics: insurance, Events

How to Create a Successful Multi-Channel Engagement Campaign for the Benefits Industry

Posted by Gracie Arnold on May 8, 2017

If your organization is not actively investing in customer retention, you are leaving money on
the table.  As we have met with clients and visited conferences, a trend has become clear. Most benefit providers and associations are primarily investing in enrolling new members. Yet, in our research, value from members comes from retaining them, not initially acquiring them . Engaging and retaining members has become the competitive advantage of the year.  
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Topics: benefit marketing, Events, Association, benefit providers

The Latest from the Hill Country Classic

Posted by Joe Martocci on May 2, 2017

Last week, representatives from the Genius Avenue team got the opportunity to attend the Hill Country Classic tournament in Austin, TX. Mike Groeger, Joe Martocci, Amanda Mullet, and Josh Steinhaus all attended and really enjoyed the experience.

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Topics: Events

Latest Trends from Gartner Data & Analytics Summit 2017

Posted by Khalid Madih on March 17, 2017

"No one ever made a decision because of a number. They need a story."
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Topics: Events

Genius Avenue's Thoughts on Workplace Benefits Renaissance

Posted by Joe Martocci on March 6, 2017

On March 1st through 3rd, Genius Avenue had the opportunity to exhibit at the "Workplace Benefits Renaissance" in New Orleans, Louisiana. Being first time attendees of this event, we were not sure of what to expect.  At the very least, we went into the conference looking to catch up with some old friends with the hope of making some great new ones along the way.  After several days down in New Orleans, what we gained is so much more. 

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Topics: Events

#DSPHX Digital Summit in Review: Genius Avenue Team

Posted by Gracie Arnold on February 24, 2017

To stay up-to-date on industry best practices in acquisition, engagement and marketing, the Genius Avenue marketing team participated in Phoenix’s Digital Summit 2017. While it was hard not to have fun, the team was all business in learning how to use the latest trends to engage with consumers. Here’s what each of our creative team members thought about the event:

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Topics: Events

Thoughts from the ICMG Conference 2017

Posted by Lars Thording on February 13, 2017

The Genius Avenue Team has spent the last two days at the Inter-Company Marketing Group’s annual conference in Orlando, Florida. Three observations from the conference:

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Topics: voluntary benefits, Events

Tips To Make Your Tradeshow Experience a Success

Posted by Genius Avenue on February 1, 2016

Whether you’re exhibiting or attending, tradeshows offer a bevy of opportunity for your business. If you’re going to spend the time and money to participate, it’s crucial to make the most of it.

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Topics: Events

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