Millennials are a hot topic right now and the Insurance Technology Association took note by publishing an article by Genius Avenue’s very own Chief Revenue Officer, Mike Groeger.Read More
Genius Avenue has been published in a leading benefits digital magazine, BenefitsPro. Lars Thording, former Chief Engagement Officer, wrote this article to showcase Genius Avenue’s expertise in benefits engagement and retention products. This article is titled, “The consumer engagement model is poised to shake up the benefits industry.”Read More
Last week, representatives from the Genius Avenue team got the opportunity to attend the Hill Country Classic tournament in Austin, TX. Mike Groeger, Joe Martocci, Amanda Mullet, and Josh Steinhaus all attended and really enjoyed the experience.Read More
Read More"No one ever made a decision because of a number. They need a story."
On March 1st through 3rd, Genius Avenue had the opportunity to exhibit at the "Workplace Benefits Renaissance" in New Orleans, Louisiana. Being first time attendees of this event, we were not sure of what to expect. At the very least, we went into the conference looking to catch up with some old friends with the hope of making some great new ones along the way. After several days down in New Orleans, what we gained is so much more.Read More
To stay up-to-date on industry best practices in acquisition, engagement and marketing, the Genius Avenue marketing team participated in Phoenix’s Digital Summit 2017. While it was hard not to have fun, the team was all business in learning how to use the latest trends to engage with consumers. Here’s what each of our creative team members thought about the event:Read More
The Genius Avenue Team has spent the last two days at the Inter-Company Marketing Group’s annual conference in Orlando, Florida. Three observations from the conference:Read More