HR Tip: Talk About Open Enrollment Year Round

Posted by Clint Reynolds on July 13, 2017

Employees often consider enrollment as an event, but it should be presented and viewed more as a process, with lots of communication involved. The success of an open enrollment relies on planning, so companies need to create a multi-year open enrollment strategy that they market year-round.

For ongoing success, there needs to be in-depth and advanced preparation along with taking things into consideration for all parties involved. This list includes brokers, enrollment organizations, employees and employers. It is possible to establish a well-rounded relationship with all parties by engaging and communicating with all of them openly. Read More

Topics: administration, benefit marketing, enrollment

Complex T&Cs are Hurting Your Consumer Engagement From the Start

Posted by Josh Steinhaus on May 23, 2017

Only 7% of employees actually read the Terms and Conditions (T&Cs) of their benefits policy and I am in the 93% who doesn’t. I’ve been in the employee benefits and insurance industry for years and I still don’t like to read my benefit policy. I know terms and conditions are a necessary part of a employee benefits enrollment, yet why is this one of the first ways that an employee interacts with their benefit company?

Read More

Topics: enrollment, insurance, benefit providers

[New Orange Paper] The Ultimate Guide to Designing Benefits Websites

Posted by Andrea Wallace on March 7, 2017

Whether you already manage a benefits website or you are looking to launch one, this Orange Paper is for you! We have just released our newest Orange Paper titled, "The Ultimate Guide to Designing Benefits Websites: Drive Your Customers to Enroll." 

This Orange Paper includes 9 actionable items to improve your website's conversion rates from viewers into members. Some of the action items include:

Read More

Topics: benefit marketing, enrollment

People Still Overestimate the Cost of Life Insurance - Some by 213%!

Posted by Genius Avenue on June 22, 2016

According to LIMRA, the “coverage gap”—total of life insurance needs minus life insurance in-force—is currently at $16 trillion. This is an increase of a whopping $1 trillion since 2013.

Read More

Topics: benefit marketing, engagement, enrollment, voluntary benefits

Employee Ownership of at Least One Voluntary Product Is Up

Posted by Genius Avenue on June 15, 2016

Employee ownership of at least one voluntary product grew to 41 percent in 2015. This was an increase from 37 percent in 2013, according to data from Eastridge Consulting Group's newest report on employee attitudes toward benefits. The study, as reported by BusinessWire, claimed the increase appears to stem from ownership primarily in the 10-100 sized employer group.

Read More

Topics: engagement, enrollment, voluntary benefits

How You Can Improve Your Open Enrollment in 2016

Posted by Genius Avenue on February 16, 2016

Read More

Topics: administration, client, engagement, enrollment

Top 5 benefit administration challenges

Posted by Genius Avenue on September 9, 2015

Benefit providers are having a tough year in 2015. Potential obstacles loom for providers if they're not ready to face them. If you want to be successful, you must provide benefit plans that are effective enough to help your clients recruit and retain top talent. 

Read More

Topics: administration, benefit marketing, enrollment, voluntary benefits

3 Marketing fails that can hold your benefit product launch back

Posted by Genius Avenue on August 20, 2015

As a benefit provider, you rely on marketing strategies to build brand awareness, generate leads, and ultimately convert prospects into clients or enrolled members, depending on your particular business model.

Read More

Topics: benefit marketing, enrollment, product launch

The right approach to enter new benefit markets

Posted by Genius Avenue on July 27, 2015

Trying to tap into a new channel or market can be tricky, and going about it the wrong way could potentially eliminate your chances of a successful launch. 

Read More

Topics: client, enrollment, product launch

Hire vs. Outsource – 3 factors to consider.

Posted by Genius Avenue on June 30, 2015

Read More

Topics: administration, client, enrollment

Subscribe to this Blog

Most Popular Posts