Only 7% of employees actually read the Terms and Conditions (T&Cs) of their benefits policy and I am in the 93% who doesn’t. I’ve been in the employee benefits and insurance industry for years and I still don’t like to read my benefit policy. I know terms and conditions are a necessary part of a employee benefits enrollment, yet why is this one of the first ways that an employee interacts with their benefit company?Read More
Whether you already manage a benefits website or you are looking to launch one, this Orange Paper is for you! We have just released our newest Orange Paper titled, "The Ultimate Guide to Designing Benefits Websites: Drive Your Customers to Enroll."
This Orange Paper includes 9 actionable items to improve your website's conversion rates from viewers into members. Some of the action items include:Read More
According to LIMRA, the “coverage gap”—total of life insurance needs minus life insurance in-force—is currently at $16 trillion. This is an increase of a whopping $1 trillion since 2013.Read More
Employee ownership of at least one voluntary product grew to 41 percent in 2015. This was an increase from 37 percent in 2013, according to data from Eastridge Consulting Group's newest report on employee attitudes toward benefits. The study, as reported by BusinessWire, claimed the increase appears to stem from ownership primarily in the 10-100 sized employer group.Read More
Benefit providers are having a tough year in 2015. Potential obstacles loom for providers if they're not ready to face them. If you want to be successful, you must provide benefit plans that are effective enough to help your clients recruit and retain top talent.Read More
As a benefit provider, you rely on marketing strategies to build brand awareness, generate leads, and ultimately convert prospects into clients or enrolled members, depending on your particular business model.Read More
Trying to tap into a new channel or market can be tricky, and going about it the wrong way could potentially eliminate your chances of a successful launch.Read More
Difficulty reaching new markets is the biggest impediment to insurance industry growth, according to a recent survey conducted by Genius Avenue.
In April 2015, we surveyed insurance brokers, MGAs/MGUs, benefit providers, and insurance carriers. We received 318 anonymous online responses from industry professionals across the country.
The following infographic, The Biggest Business Challenges in the Insurance Industry, reports our findings and outlines what growth issues companies in the industry are facing, what products they’ve had difficulty launching, and what product systems they are currently using. We also share some simple tips to help address these specific issues.Read More