[New Orange Paper] The Ultimate Guide to Designing Benefits Websites

Posted by Andrea Wallace on March 7, 2017

Whether you already manage a benefits website or you are looking to launch one, this Orange Paper is for you! We have just released our newest Orange Paper titled, "The Ultimate Guide to Designing Benefits Websites: Drive Your Customers to Enroll." 

This Orange Paper includes 9 actionable items to improve your website's conversion rates from viewers into members. Some of the action items include:

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Topics: benefit marketing, enrollment

People Still Overestimate the Cost of Life Insurance - Some by 213%!

Posted by Genius Avenue on June 22, 2016

According to LIMRA, the “coverage gap”—total of life insurance needs minus life insurance in-force—is currently at $16 trillion. This is an increase of a whopping $1 trillion since 2013.

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Topics: benefit marketing, engagement, enrollment, voluntary benefits

Employee Ownership of at Least One Voluntary Product Is Up

Posted by Genius Avenue on June 15, 2016

Employee ownership of at least one voluntary product grew to 41 percent in 2015. This was an increase from 37 percent in 2013, according to data from Eastridge Consulting Group's newest report on employee attitudes toward benefits. The study, as reported by BusinessWire, claimed the increase appears to stem from ownership primarily in the 10-100 sized employer group.

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Topics: engagement, enrollment, voluntary benefits

How You Can Improve Your Open Enrollment in 2016

Posted by Genius Avenue on February 16, 2016

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Topics: administration, client, engagement, enrollment

Top 5 benefit administration challenges

Posted by Genius Avenue on September 9, 2015

Benefit providers are having a tough year in 2015. Potential obstacles loom for providers if they're not ready to face them. If you want to be successful, you must provide benefit plans that are effective enough to help your clients recruit and retain top talent. 

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Topics: administration, benefit marketing, enrollment, voluntary benefits

3 Marketing fails that can hold your benefit product launch back

Posted by Genius Avenue on August 20, 2015

As a benefit provider, you rely on marketing strategies to build brand awareness, generate leads, and ultimately convert prospects into clients or enrolled members, depending on your particular business model.

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Topics: benefit marketing, enrollment, product launch

The right approach to enter new benefit markets

Posted by Genius Avenue on July 27, 2015

Trying to tap into a new channel or market can be tricky, and going about it the wrong way could potentially eliminate your chances of a successful launch. 

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Topics: client, enrollment, product launch

Hire vs. Outsource – 3 factors to consider.

Posted by Genius Avenue on June 30, 2015

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Topics: administration, client, enrollment

[INFOGRAPHIC] Biggest Business Challenges in the Insurance Industry

Posted by Genius Avenue on June 17, 2015

Difficulty reaching new markets is the biggest impediment to insurance industry growth, according to a recent survey conducted by Genius Avenue.

In April 2015, we surveyed insurance brokers, MGAs/MGUs, benefit providers, and insurance carriers. We received 318 anonymous online responses from industry professionals across the country. 

The following infographic, The Biggest Business Challenges in the Insurance Industry, reports our findings and outlines what growth issues companies in the industry are facing, what products they’ve had difficulty launching, and what product systems they are currently using. We also share some simple tips to help address these specific issues.

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Topics: administration, benefit marketing, client, enrollment, product launch, voluntary benefits

The problems of maintaining an enrollment platform with a legacy system

Posted by Genius Avenue on May 19, 2015

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Topics: administration, benefit marketing, enrollment, voluntary benefits

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