Genius Avenue Article was Published in BenefitsPro

Posted by Gracie Arnold on June 8, 2017

Genius Avenue has been published in a leading benefits digital magazine, BenefitsPro. Lars Thording, former Chief Engagement Officer, wrote this article to showcase Genius Avenue’s expertise in benefits engagement and retention products. This article is titled, “The consumer engagement model is poised to shake up the benefits industry.”

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Topics: engagement, Events

How to Screw up a Benefits Engagement Campaign

Posted by Gracie Arnold on March 23, 2017

Having engaged customers that want to re-enroll in benefit products is the holy grail of 2017 for benefit providers. Engaged customers tend to spend more long-term and are more affordable to keep than acquiring new customers. We’ve reviewed some benefit engagement campaigns that have been done and created our top 3 techniques that will screw up a benefits  or member engagement campaign.

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Topics: engagement, member engagement

[New Orange Paper] Benefit Providers: Increase Email Engagement With These 10 Tips

Posted by Andrea Wallace on February 13, 2017

Many studies have shown how effective email marketing is, particularly with keeping your brand in front of the customer, and it’s one of the cheapest ways to do so. While email might not seem as glamorous as channels like social media, most consumers say they would rather be contacted through email than any other channel, and it has the highest conversion rate. Most benefits providers have specific needs to address when it comes to email engagement. Learn how to address those needs and create emails your consumer will look forward to receiving each month.

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Topics: benefit marketing, engagement, member engagement

3 Ways to Market Disability Insurance that Most Everyone Misses

Posted by Gracie Arnold on February 9, 2017

In the world of content marketing, it can be a challenge to be unique and engaging. It’s important to experiment with new ideas to engage your potential customers to avoid being more of the same. We love to experiment. In creating new engagement campaigns for our clients, we have discovered a few creative ways to produce content.  Here are 3 ways to market disability insurance most everyone misses.

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Topics: benefit marketing, engagement, insurance, member engagement

People Still Overestimate the Cost of Life Insurance - Some by 213%!

Posted by Genius Avenue on June 22, 2016

According to LIMRA, the “coverage gap”—total of life insurance needs minus life insurance in-force—is currently at $16 trillion. This is an increase of a whopping $1 trillion since 2013.

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Topics: benefit marketing, engagement, enrollment, voluntary benefits

Employee Ownership of at Least One Voluntary Product Is Up

Posted by Genius Avenue on June 15, 2016

Employee ownership of at least one voluntary product grew to 41 percent in 2015. This was an increase from 37 percent in 2013, according to data from Eastridge Consulting Group's newest report on employee attitudes toward benefits. The study, as reported by BusinessWire, claimed the increase appears to stem from ownership primarily in the 10-100 sized employer group.

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Topics: engagement, enrollment, voluntary benefits

How You Can Improve Your Open Enrollment in 2016

Posted by Genius Avenue on February 16, 2016

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Topics: administration, client, engagement, enrollment

Why You Need a Strong Online Presence

Posted by Genius Avenue on May 26, 2015

As an increasing number of businesses shift their focus to a digital platform, it's critical to keep up to remain competitive, which means more than having a website or sending a periodic email. Whether they have questions or requests or simply want to explore new products, consumers expect to easily find current, relevant information about your business or service via the Internet. If you aren't providing that information online, you are missing out on potential clients, brand awareness and engagement. In short, without a digital presence you are going to be passed over. 

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Topics: benefit marketing, client, engagement, product launch

Why benefit providers should focus on their brand

Posted by Genius Avenue on May 21, 2015

The physical act of branding livestock with unique marks to identify ownership began in ancient Egypt. This continued for thousands of years until in the 19th century, when packaged goods took off, businesses began using branding to label or mark their product packaging. This was an attempt to help customers distinguish their particular product from a competitor’s so, hopefully, they’d reach for it on the shelf.

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Topics: benefit marketing, client, engagement

3 Subject line tips to increase benefit email open rates

Posted by Genius Avenue on April 30, 2015

When sending important benefit information via email, it is crucial that the recipient open it. While that sounds like an obvious notion, it is actually more difficult than many realize. In fact, when it comes to sending out emails about enrollments or insurance benefits, MailChimp has found that only about 16.85% of receivers open these emails.

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Topics: benefit marketing, client, engagement

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