Low-Cost Benefits Employees Love

Posted by Clint Reynolds on July 25, 2017

Offering unique benefits doesn’t have to break the bank. In fact, most benefits that help attract and retain top talent are affordable. Employees and HR experts from around the country has shared some of their ideas for the best low-cost employee benefits.

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Topics: engagement, member engagement, voluntary benefits, healthcare

Benefits Your Company Shouldn’t Ignore

Posted by Clint Reynolds on July 18, 2017

It is reported that 1 in 5 adults suffer from a mental health condition, which is about 40 million adults. Companies are starting to take note that they need to think about more than just physical wellness, but all also consider an employee’s mental well-being.

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Topics: benefit marketing, engagement, member engagement, healthcare

Top Benefits That Lead to Productive Employees

Posted by Clint Reynolds on July 11, 2017

Companies and employees are having to deal with all of the health insurance changes, so voluntary benefits have been becoming more and more popular. In fact, around 92 percent of employees believe that voluntary benefits are "very important", which is why they keep rising in popularity. These benefits are also being used to maintain and increase employee productivity along with employee engagement.

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Topics: benefit marketing, engagement, healthcare

Affordable Perks to Increase Employee Engagement

Posted by Clint Reynolds on July 5, 2017

Most companies are not quite reaching their goals so they have turned their focus on establishing more efficient operations, more productive employees, and all while reducing their expenses. Luckily, there are a handful of affordable perks that will often lead to more engaged and motivated employees in addition to creating a positive work atmosphere and increasing revenue.

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Topics: engagement, voluntary benefits, perks

The Fun and Games of Employee Benefits

Posted by Clint Reynolds on June 29, 2017

Happy employees are better employees overall. They are more productive, more motivated, more pleasant to be around and help create a great workplace environment. Employees are happy when they feel appreciated by their employers. It just so happens that fun voluntary benefits are a way for employers to show their appreciation, and employees are loving it!

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Topics: benefit marketing, engagement, perks

HR Departments Expand Focus on Voluntary Benefits

Posted by Clint Reynolds on June 27, 2017

With the rise in healthcare costs along with the stiff competition among recruiting the top talent, employers are looking at offering more voluntary benefits, especially to aide in employees’ personal needs.

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Topics: benefit marketing, engagement, insurance, voluntary benefits, healthcare

Genius Avenue Article was Published in BenefitsPro

Posted by Gracie Arnold on June 8, 2017

Genius Avenue has been published in a leading benefits digital magazine, BenefitsPro. Lars Thording, former Chief Engagement Officer, wrote this article to showcase Genius Avenue’s expertise in benefits engagement and retention products. This article is titled, “The consumer engagement model is poised to shake up the benefits industry.”

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Topics: engagement, Events

How to Screw up a Benefits Engagement Campaign

Posted by Gracie Arnold on March 23, 2017

Having engaged customers that want to re-enroll in benefit products is the holy grail of 2017 for benefit providers. Engaged customers tend to spend more long-term and are more affordable to keep than acquiring new customers. We’ve reviewed some benefit engagement campaigns that have been done and created our top 3 techniques that will screw up a benefits  or member engagement campaign.

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Topics: engagement, member engagement

[New Orange Paper] Benefit Providers: Increase Email Engagement With These 10 Tips

Posted by Andrea Wallace on February 13, 2017

Many studies have shown how effective email marketing is, particularly with keeping your brand in front of the customer, and it’s one of the cheapest ways to do so. While email might not seem as glamorous as channels like social media, most consumers say they would rather be contacted through email than any other channel, and it has the highest conversion rate. Most benefits providers have specific needs to address when it comes to email engagement. Learn how to address those needs and create emails your consumer will look forward to receiving each month.

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Topics: benefit marketing, engagement, member engagement

3 Ways to Market Disability Insurance that Most Everyone Misses

Posted by Gracie Arnold on February 9, 2017

In the world of content marketing, it can be a challenge to be unique and engaging. It’s important to experiment with new ideas to engage your potential customers to avoid being more of the same. We love to experiment. In creating new engagement campaigns for our clients, we have discovered a few creative ways to produce content.  Here are 3 ways to market disability insurance most everyone misses.

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Topics: benefit marketing, engagement, insurance, member engagement

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