Clients are the biggest asset for any benefit provider because they ensure continuous growth. However, if you place too much effort in engaging new clients, you may miss out on the opportunity to upsell or offer new products to existing clients.Read More
Trying to tap into a new channel or market can be tricky, and going about it the wrong way could potentially eliminate your chances of a successful launch.Read More
The internet has made it easy for us as consumers to read up on products and services before making a purchase decision. In fact, 81 percent of shoppers conduct online research before buying.Read More
Difficulty reaching new markets is the biggest impediment to insurance industry growth, according to a recent survey conducted by Genius Avenue.
In April 2015, we surveyed insurance brokers, MGAs/MGUs, benefit providers, and insurance carriers. We received 318 anonymous online responses from industry professionals across the country.
The following infographic, The Biggest Business Challenges in the Insurance Industry, reports our findings and outlines what growth issues companies in the industry are facing, what products they’ve had difficulty launching, and what product systems they are currently using. We also share some simple tips to help address these specific issues.Read More
As an increasing number of businesses shift their focus to a digital platform, it's critical to keep up to remain competitive, which means more than having a website or sending a periodic email. Whether they have questions or requests or simply want to explore new products, consumers expect to easily find current, relevant information about your business or service via the Internet. If you aren't providing that information online, you are missing out on potential clients, brand awareness and engagement. In short, without a digital presence you are going to be passed over.Read More
The physical act of branding livestock with unique marks to identify ownership began in ancient Egypt. This continued for thousands of years until in the 19th century, when packaged goods took off, businesses began using branding to label or mark their product packaging. This was an attempt to help customers distinguish their particular product from a competitor’s so, hopefully, they’d reach for it on the shelf.Read More