How You Can Improve Your Open Enrollment in 2016

Posted by Genius Avenue on February 16, 2016

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Topics: administration, client, engagement, enrollment

Why you should retarget existing clients (and how to do it)

Posted by Genius Avenue on August 4, 2015

Clients are the biggest asset for any benefit provider because they ensure continuous growth. However, if you place too much effort in engaging new clients, you may miss out on the opportunity to upsell or offer new products to existing clients.

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Topics: benefit marketing, client

The right approach to enter new benefit markets

Posted by Genius Avenue on July 27, 2015

Trying to tap into a new channel or market can be tricky, and going about it the wrong way could potentially eliminate your chances of a successful launch. 

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Topics: client, enrollment, product launch

Here's why nurture marketing is important for your business.

Posted by Genius Avenue on July 22, 2015

The internet has made it easy for us as consumers to read up on products and services before making a purchase decision. In fact, 81 percent of shoppers conduct online research before buying.

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Topics: benefit marketing, client

Hire vs. Outsource – 3 factors to consider.

Posted by Genius Avenue on June 30, 2015

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Topics: administration, client, enrollment

[INFOGRAPHIC] Biggest Business Challenges in the Insurance Industry

Posted by Genius Avenue on June 17, 2015

Difficulty reaching new markets is the biggest impediment to insurance industry growth, according to a recent survey conducted by Genius Avenue.

In April 2015, we surveyed insurance brokers, MGAs/MGUs, benefit providers, and insurance carriers. We received 318 anonymous online responses from industry professionals across the country. 

The following infographic, The Biggest Business Challenges in the Insurance Industry, reports our findings and outlines what growth issues companies in the industry are facing, what products they’ve had difficulty launching, and what product systems they are currently using. We also share some simple tips to help address these specific issues.

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Topics: administration, benefit marketing, client, enrollment, product launch, voluntary benefits

Why You Need a Strong Online Presence

Posted by Genius Avenue on May 26, 2015

As an increasing number of businesses shift their focus to a digital platform, it's critical to keep up to remain competitive, which means more than having a website or sending a periodic email. Whether they have questions or requests or simply want to explore new products, consumers expect to easily find current, relevant information about your business or service via the Internet. If you aren't providing that information online, you are missing out on potential clients, brand awareness and engagement. In short, without a digital presence you are going to be passed over. 

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Topics: benefit marketing, client, engagement, product launch

Why benefit providers should focus on their brand

Posted by Genius Avenue on May 21, 2015

The physical act of branding livestock with unique marks to identify ownership began in ancient Egypt. This continued for thousands of years until in the 19th century, when packaged goods took off, businesses began using branding to label or mark their product packaging. This was an attempt to help customers distinguish their particular product from a competitor’s so, hopefully, they’d reach for it on the shelf.

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Topics: benefit marketing, client, engagement

4 Tips for a Successful Benefit Product Launch

Posted by Genius Avenue on May 12, 2015

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Topics: administration, benefit marketing, client, enrollment, product launch

Why benefit providers need to think like The Avengers

Posted by Genius Avenue on May 5, 2015

© 2015 Marvel
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Topics: administration, benefit marketing, client

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