Top Employee Benefits with a Purpose

Posted by Clint Reynolds on June 23, 2017

With employee benefits expanding, companies are offering more and more trendy perks to employees. Some of these perks are just to make for a fun workplace (like ping pong tables and free snacks), but some perks are more valuable than others.

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Topics: benefit marketing, voluntary benefits

How Technology is Impacting Benefits

Posted by Clint Reynolds on June 21, 2017

Technology is constantly changing and at a rapid rate. With the advancement of technology comes new features and tools to help engage with your employees. The potential opportunities and solutions that advanced technology offers to employees is endless and many companies are taking note.

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Topics: benefit marketing, technology

The Benefits Millennials Are Really Looking For

Posted by Clint Reynolds on June 16, 2017

Millennials have changed a lot of things when it comes to the workplace, one of them being benefits. More companies are offering snazzy benefits like dog friendly offices, offices decorated with the latest trends, on-site cafes, free snacks, student loan repayment programs and even improved leave policies.

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Topics: benefit marketing, millennial

How to Create a Successful Multi-Channel Engagement Campaign for the Benefits Industry

Posted by Gracie Arnold on May 8, 2017

If your organization is not actively investing in customer retention, you are leaving money on
the table.  As we have met with clients and visited conferences, a trend has become clear. Most benefit providers and associations are primarily investing in enrolling new members. Yet, in our research, value from members comes from retaining them, not initially acquiring them . Engaging and retaining members has become the competitive advantage of the year.  
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Topics: benefit marketing, Events, Association, benefit providers

Voluntary Benefit News Stories You Need to Know

Posted by Lars Thording on April 4, 2017

Every two weeks, I gather all the hottest trends in voluntary benefits and adds my commentary. Tune in for the latest in voluntary and core benefit trends from all industries. 

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Topics: benefit marketing, voluntary benefits

[New Orange Paper] The Ultimate Guide to Designing Benefits Websites

Posted by Andrea Wallace on March 7, 2017

Whether you already manage a benefits website or you are looking to launch one, this Orange Paper is for you! We have just released our newest Orange Paper titled, "The Ultimate Guide to Designing Benefits Websites: Drive Your Customers to Enroll." 

This Orange Paper includes 9 actionable items to improve your website's conversion rates from viewers into members. Some of the action items include:

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Topics: benefit marketing, enrollment

[New Orange Paper] Benefit Providers: Increase Email Engagement With These 10 Tips

Posted by Andrea Wallace on February 13, 2017

Many studies have shown how effective email marketing is, particularly with keeping your brand in front of the customer, and it’s one of the cheapest ways to do so. While email might not seem as glamorous as channels like social media, most consumers say they would rather be contacted through email than any other channel, and it has the highest conversion rate. Most benefits providers have specific needs to address when it comes to email engagement. Learn how to address those needs and create emails your consumer will look forward to receiving each month.

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Topics: benefit marketing, engagement, member engagement

3 Ways to Market Disability Insurance that Most Everyone Misses

Posted by Gracie Arnold on February 9, 2017

In the world of content marketing, it can be a challenge to be unique and engaging. It’s important to experiment with new ideas to engage your potential customers to avoid being more of the same. We love to experiment. In creating new engagement campaigns for our clients, we have discovered a few creative ways to produce content.  Here are 3 ways to market disability insurance most everyone misses.

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Topics: benefit marketing, engagement, insurance, member engagement

People Still Overestimate the Cost of Life Insurance - Some by 213%!

Posted by Genius Avenue on June 22, 2016

According to LIMRA, the “coverage gap”—total of life insurance needs minus life insurance in-force—is currently at $16 trillion. This is an increase of a whopping $1 trillion since 2013.

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Topics: benefit marketing, engagement, enrollment, voluntary benefits

3 Game-Changing Opportunities for Brokers to Multiply Their Customer Base

Posted by Genius Avenue on June 1, 2016

According to a recent BenefitsPro article, the implementation of the Affordable Care Act has ushered in a period where the marketplace has become the de facto method of insurance shopping for small business owners.

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Topics: benefit marketing, brokers, insurance, technology, voluntary benefits

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