Voluntary Benefit News Stories You Need to Know

Posted by Lars Thording on April 4, 2017

Every two weeks, I gather all the hottest trends in voluntary benefits and adds my commentary. Tune in for the latest in voluntary and core benefit trends from all industries. 

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Topics: benefit marketing, voluntary benefits

[New Orange Paper] The Ultimate Guide to Designing Benefits Websites

Posted by Andrea Wallace on March 7, 2017

Whether you already manage a benefits website or you are looking to launch one, this Orange Paper is for you! We have just released our newest Orange Paper titled, "The Ultimate Guide to Designing Benefits Websites: Drive Your Customers to Enroll." 

This Orange Paper includes 9 actionable items to improve your website's conversion rates from viewers into members. Some of the action items include:

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Topics: benefit marketing, enrollment

[New Orange Paper] Benefit Providers: Increase Email Engagement With These 10 Tips

Posted by Andrea Wallace on February 13, 2017

Many studies have shown how effective email marketing is, particularly with keeping your brand in front of the customer, and it’s one of the cheapest ways to do so. While email might not seem as glamorous as channels like social media, most consumers say they would rather be contacted through email than any other channel, and it has the highest conversion rate. Most benefits providers have specific needs to address when it comes to email engagement. Learn how to address those needs and create emails your consumer will look forward to receiving each month.

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Topics: benefit marketing, engagement, member engagement

3 Ways to Market Disability Insurance that Most Everyone Misses

Posted by Gracie Arnold on February 9, 2017

In the world of content marketing, it can be a challenge to be unique and engaging. It’s important to experiment with new ideas to engage your potential customers to avoid being more of the same. We love to experiment. In creating new engagement campaigns for our clients, we have discovered a few creative ways to produce content.  Here are 3 ways to market disability insurance most everyone misses.

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Topics: benefit marketing, engagement, insurance, member engagement

People Still Overestimate the Cost of Life Insurance - Some by 213%!

Posted by Genius Avenue on June 22, 2016

According to LIMRA, the “coverage gap”—total of life insurance needs minus life insurance in-force—is currently at $16 trillion. This is an increase of a whopping $1 trillion since 2013.

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Topics: benefit marketing, engagement, enrollment, voluntary benefits

3 Game-Changing Opportunities for Brokers to Multiply Their Customer Base

Posted by Genius Avenue on June 1, 2016

According to a recent BenefitsPro article, the implementation of the Affordable Care Act has ushered in a period where the marketplace has become the de facto method of insurance shopping for small business owners.

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Topics: benefit marketing, brokers, insurance, technology, voluntary benefits

The 6 Steps We Took To Completely Redesign Our Website

Posted by Genius Avenue on March 9, 2016

As the saying goes, “the cobbler’s children have no shoes.” This was never truer than in the case of Genius Avenue’s website. The focus we have for our client enrollment portals and benefit administration services often meant forsaking work on our own website. It’s the right choice no doubt. Our reason for being is—and always will be—to help those who partner with us. But it left us cringing a little every time we looked at our own website.

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Topics: benefit marketing, product launch, voluntary benefits

Top 5 benefit administration challenges

Posted by Genius Avenue on September 9, 2015

Benefit providers are having a tough year in 2015. Potential obstacles loom for providers if they're not ready to face them. If you want to be successful, you must provide benefit plans that are effective enough to help your clients recruit and retain top talent. 

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Topics: administration, benefit marketing, enrollment, voluntary benefits

Benefit providers - here's what the Apple Watch launch can teach you

Posted by Genius Avenue on August 27, 2015

Source: Apple.com
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Topics: benefit marketing, product launch

3 Marketing fails that can hold your benefit product launch back

Posted by Genius Avenue on August 20, 2015

As a benefit provider, you rely on marketing strategies to build brand awareness, generate leads, and ultimately convert prospects into clients or enrolled members, depending on your particular business model.

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Topics: benefit marketing, enrollment, product launch

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