Voluntary Benefits: The Importance of Communication

Posted by Clint Reynolds on July 20, 2017

Voluntary benefits can be complicated. And presenting it to your employees can even be more complicating. You have to somehow explain complex information in a simple way that employees can really understand. That is why communication is so important and plays a huge role when it comes to voluntary benefits and your employees.

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Topics: benefit marketing, member engagement, technology, voluntary benefits

Benefits Your Company Shouldn’t Ignore

Posted by Clint Reynolds on July 18, 2017

It is reported that 1 in 5 adults suffer from a mental health condition, which is about 40 million adults. Companies are starting to take note that they need to think about more than just physical wellness, but all also consider an employee’s mental well-being.

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Topics: benefit marketing, engagement, member engagement, healthcare

HR Tip: Talk About Open Enrollment Year Round

Posted by Clint Reynolds on July 13, 2017

Employees often consider enrollment as an event, but it should be presented and viewed more as a process, with lots of communication involved. The success of an open enrollment relies on planning, so companies need to create a multi-year open enrollment strategy that they market year-round.

For ongoing success, there needs to be in-depth and advanced preparation along with taking things into consideration for all parties involved. This list includes brokers, enrollment organizations, employees and employers. It is possible to establish a well-rounded relationship with all parties by engaging and communicating with all of them openly. Read More

Topics: administration, benefit marketing, enrollment

Top Benefits That Lead to Productive Employees

Posted by Clint Reynolds on July 11, 2017

Companies and employees are having to deal with all of the health insurance changes, so voluntary benefits have been becoming more and more popular. In fact, around 92 percent of employees believe that voluntary benefits are "very important", which is why they keep rising in popularity. These benefits are also being used to maintain and increase employee productivity along with employee engagement.

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Topics: benefit marketing, engagement, healthcare

The Fun and Games of Employee Benefits

Posted by Clint Reynolds on June 29, 2017

Happy employees are better employees overall. They are more productive, more motivated, more pleasant to be around and help create a great workplace environment. Employees are happy when they feel appreciated by their employers. It just so happens that fun voluntary benefits are a way for employers to show their appreciation, and employees are loving it!

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Topics: benefit marketing, engagement, perks

HR Departments Expand Focus on Voluntary Benefits

Posted by Clint Reynolds on June 27, 2017

With the rise in healthcare costs along with the stiff competition among recruiting the top talent, employers are looking at offering more voluntary benefits, especially to aide in employees’ personal needs.

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Topics: benefit marketing, engagement, insurance, voluntary benefits, healthcare

Top Employee Benefits with a Purpose

Posted by Clint Reynolds on June 23, 2017

With employee benefits expanding, companies are offering more and more trendy perks to employees. Some of these perks are just to make for a fun workplace (like ping pong tables and free snacks), but some perks are more valuable than others.

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Topics: benefit marketing, voluntary benefits

How Technology is Impacting Benefits

Posted by Clint Reynolds on June 21, 2017

Technology is constantly changing and at a rapid rate. With the advancement of technology comes new features and tools to help engage with your employees. The potential opportunities and solutions that advanced technology offers to employees is endless and many companies are taking note.

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Topics: benefit marketing, technology

The Benefits Millennials Are Really Looking For

Posted by Clint Reynolds on June 16, 2017

Millennials have changed a lot of things when it comes to the workplace, one of them being benefits. More companies are offering snazzy benefits like dog friendly offices, offices decorated with the latest trends, on-site cafes, free snacks, student loan repayment programs and even improved leave policies.

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Topics: benefit marketing, millennial

How to Create a Successful Multi-Channel Engagement Campaign for the Benefits Industry

Posted by Gracie Arnold on May 8, 2017

If your organization is not actively investing in customer retention, you are leaving money on
the table.  As we have met with clients and visited conferences, a trend has become clear. Most benefit providers and associations are primarily investing in enrolling new members. Yet, in our research, value from members comes from retaining them, not initially acquiring them . Engaging and retaining members has become the competitive advantage of the year.  
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Topics: benefit marketing, Events, Association, benefit providers

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