How to Create a Successful Multi-Channel Engagement Campaign for the Benefits Industry

Posted by Gracie Arnold on May 8, 2017

If your organization is not actively investing in customer retention, you are leaving money on
the table.  As we have met with clients and visited conferences, a trend has become clear. Most benefit providers and associations are primarily investing in enrolling new members. Yet, in our research, value from members comes from retaining them, not initially acquiring them . Engaging and retaining members has become the competitive advantage of the year.  
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Topics: benefit marketing, Events, Association, benefit providers

5 Ways to Increase Association Member Engagement in 2017

Posted by Gracie Arnold on January 27, 2017

Last year, only 24% of associations reported an increase to their renewal rates. 44% of associations reported no change to renewal rates since last year. The top reason members don't renew their membership is a lack of engagement. Associations who improve their member engagement are more likely to have higher renewal rates . Higher renewal rates helps in optimizing each members' lifetime value.
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Topics: member engagement, Association

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