Every two weeks, I gather all the hottest trends in voluntary benefits and adds my commentary. Tune in for the latest in voluntary and core benefit trends from all industries.Read More
Even the worst HR managers know that employee benefits and perks help acquire and retain quality talent. To remain attractive to top talent, companies are implementing innovative, non-traditional benefit programs. These benefit plans aren’t just for the two-legged employee anymore. Voluntary benefit providers can join employer benefit menus by catering to the needs of employee pets.Read More
Topics: voluntary benefits
Having engaged customers that want to re-enroll in benefit products is the holy grail of 2017 for benefit providers. Engaged customers tend to spend more long-term and are more affordable to keep than acquiring new customers. We’ve reviewed some benefit engagement campaigns that have been done and created our top 3 techniques that will screw up a benefits or member engagement campaign.Read More
Read More"No one ever made a decision because of a number. They need a story."
In honor of International Women’s Day, I took the opportunity to learn more about the President of Genius Avenue, Trina Thompson. Since I’ve started at this company, she’s been someone that I look up to for her quick wit, work ethic, and fierceness.Read More
Topics: Working at Genius Avenue
Whether you already manage a benefits website or you are looking to launch one, this Orange Paper is for you! We have just released our newest Orange Paper titled, "The Ultimate Guide to Designing Benefits Websites: Drive Your Customers to Enroll."
This Orange Paper includes 9 actionable items to improve your website's conversion rates from viewers into members. Some of the action items include:Read More
On March 1st through 3rd, Genius Avenue had the opportunity to exhibit at the "Workplace Benefits Renaissance" in New Orleans, Louisiana. Being first time attendees of this event, we were not sure of what to expect. At the very least, we went into the conference looking to catch up with some old friends with the hope of making some great new ones along the way. After several days down in New Orleans, what we gained is so much more.Read More
To stay up-to-date on industry best practices in acquisition, engagement and marketing, the Genius Avenue marketing team participated in Phoenix’s Digital Summit 2017. While it was hard not to have fun, the team was all business in learning how to use the latest trends to engage with consumers. Here’s what each of our creative team members thought about the event:Read More
Many studies have shown how effective email marketing is, particularly with keeping your brand in front of the customer, and it’s one of the cheapest ways to do so. While email might not seem as glamorous as channels like social media, most consumers say they would rather be contacted through email than any other channel, and it has the highest conversion rate. Most benefits providers have specific needs to address when it comes to email engagement. Learn how to address those needs and create emails your consumer will look forward to receiving each month.Read More