[New Orange Paper] Benefit Providers: Increase Email Engagement With These 10 Tips

Posted by Andrea Wallace on February 13, 2017

Many studies have shown how effective email marketing is, particularly with keeping your brand in front of the customer, and it’s one of the cheapest ways to do so. While email might not seem as glamorous as channels like social media, most consumers say they would rather be contacted through email than any other channel, and it has the highest conversion rate. Most benefits providers have specific needs to address when it comes to email engagement. Learn how to address those needs and create emails your consumer will look forward to receiving each month.

How do you create an email campaign that really works?

Genius Avenue's newest Orange Paper details our 10 effective techniques that can help you get the most out of your email marketing campaigns. As we've visited tradeshows and spoken to clients, increasing email engagement has become a hot topic! Download this Orange Paper today and start seeing better results from your email campaigns!


Topics: benefit marketing, engagement, member engagement

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