Gracie Arnold

Recent Posts

Genius Avenue Article was Published in BenefitsPro

Posted by Gracie Arnold on June 8, 2017

Genius Avenue has been published in a leading benefits digital magazine, BenefitsPro. Lars Thording, former Chief Engagement Officer, wrote this article to showcase Genius Avenue’s expertise in benefits engagement and retention products. This article is titled, “The consumer engagement model is poised to shake up the benefits industry.”

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Topics: engagement, Events

How to Create a Successful Multi-Channel Engagement Campaign for the Benefits Industry

Posted by Gracie Arnold on May 8, 2017

If your organization is not actively investing in customer retention, you are leaving money on
the table.  As we have met with clients and visited conferences, a trend has become clear. Most benefit providers and associations are primarily investing in enrolling new members. Yet, in our research, value from members comes from retaining them, not initially acquiring them . Engaging and retaining members has become the competitive advantage of the year.  
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Topics: benefit marketing, Events, Association, benefit providers

2017 Employee Benefits Trend: It’s Raining Cats and Dogs

Posted by Gracie Arnold on March 30, 2017

Even the worst HR managers know that employee benefits and perks help acquire and retain quality talent. To remain attractive to top talent, companies are implementing innovative, non-traditional benefit programs. These benefit plans aren’t just for the two-legged employee anymore. Voluntary benefit providers can join employer benefit menus by catering to the needs of employee pets.

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Topics: voluntary benefits

How to Screw up a Benefits Engagement Campaign

Posted by Gracie Arnold on March 23, 2017

Having engaged customers that want to re-enroll in benefit products is the holy grail of 2017 for benefit providers. Engaged customers tend to spend more long-term and are more affordable to keep than acquiring new customers. We’ve reviewed some benefit engagement campaigns that have been done and created our top 3 techniques that will screw up a benefits  or member engagement campaign.

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Topics: engagement, member engagement

In Honor of International Women's Day: Q&A with Genius Avenue's President, Trina Thompson

Posted by Gracie Arnold on March 8, 2017

In honor of International Women’s Day, I took the opportunity to learn more about the President of Genius Avenue, Trina Thompson. Since I’ve started at this company, she’s been someone that I look up to for her quick wit, work ethic, and fierceness. 

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Topics: Working at Genius Avenue

#DSPHX Digital Summit in Review: Genius Avenue Team

Posted by Gracie Arnold on February 24, 2017

To stay up-to-date on industry best practices in acquisition, engagement and marketing, the Genius Avenue marketing team participated in Phoenix’s Digital Summit 2017. While it was hard not to have fun, the team was all business in learning how to use the latest trends to engage with consumers. Here’s what each of our creative team members thought about the event:

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Topics: Events

3 Ways to Market Disability Insurance that Most Everyone Misses

Posted by Gracie Arnold on February 9, 2017

In the world of content marketing, it can be a challenge to be unique and engaging. It’s important to experiment with new ideas to engage your potential customers to avoid being more of the same. We love to experiment. In creating new engagement campaigns for our clients, we have discovered a few creative ways to produce content.  Here are 3 ways to market disability insurance most everyone misses.

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Topics: benefit marketing, engagement, insurance, member engagement

Genius Avenue Has Moved!

Posted by Gracie Arnold on January 30, 2017

Due to the explosive growth of our business, we've outgrown our Kierland office and have moved to a new location! Genius Avenue is aggressively investing in technology, business intelligence, IT development, and consumer research staff. Because of this, we needed more space! 

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Topics: Working at Genius Avenue

5 Ways to Increase Association Member Engagement in 2017

Posted by Gracie Arnold on January 27, 2017

Last year, only 24% of associations reported an increase to their renewal rates. 44% of associations reported no change to renewal rates since last year. The top reason members don't renew their membership is a lack of engagement. Associations who improve their member engagement are more likely to have higher renewal rates . Higher renewal rates helps in optimizing each members' lifetime value.
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Topics: member engagement, Association

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