Andrea Wallace

Recent Posts

[New Orange Paper] The Ultimate Guide to Designing Benefits Websites

Posted by Andrea Wallace on March 7, 2017

Whether you already manage a benefits website or you are looking to launch one, this Orange Paper is for you! We have just released our newest Orange Paper titled, "The Ultimate Guide to Designing Benefits Websites: Drive Your Customers to Enroll." 

This Orange Paper includes 9 actionable items to improve your website's conversion rates from viewers into members. Some of the action items include:

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Topics: benefit marketing, enrollment

[New Orange Paper] Benefit Providers: Increase Email Engagement With These 10 Tips

Posted by Andrea Wallace on February 13, 2017

Many studies have shown how effective email marketing is, particularly with keeping your brand in front of the customer, and it’s one of the cheapest ways to do so. While email might not seem as glamorous as channels like social media, most consumers say they would rather be contacted through email than any other channel, and it has the highest conversion rate. Most benefits providers have specific needs to address when it comes to email engagement. Learn how to address those needs and create emails your consumer will look forward to receiving each month.

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Topics: benefit marketing, engagement, member engagement

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