[New Orange Paper] Get Your Benefit Product Into the Employer Market!

Posted by Clint Reynolds on April 25, 2017

The Timing May Never Be Better To Dive Into The Employer Market

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Topics: benefit providers, employer market

Voluntary Benefit News Stories You Need to Know

Posted by Lars Thording on April 4, 2017

Every two weeks, I gather all the hottest trends in voluntary benefits and adds my commentary. Tune in for the latest in voluntary and core benefit trends from all industries. 

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Topics: benefit marketing, voluntary benefits

2017 Employee Benefits Trend: It’s Raining Cats and Dogs

Posted by Gracie Arnold on March 30, 2017

Even the worst HR managers know that employee benefits and perks help acquire and retain quality talent. To remain attractive to top talent, companies are implementing innovative, non-traditional benefit programs. These benefit plans aren’t just for the two-legged employee anymore. Voluntary benefit providers can join employer benefit menus by catering to the needs of employee pets.

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Topics: voluntary benefits

How to Screw up a Benefits Engagement Campaign

Posted by Gracie Arnold on March 23, 2017

Having engaged customers that want to re-enroll in benefit products is the holy grail of 2017 for benefit providers. Engaged customers tend to spend more long-term and are more affordable to keep than acquiring new customers. We’ve reviewed some benefit engagement campaigns that have been done and created our top 3 techniques that will screw up a benefits  or member engagement campaign.

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Topics: engagement, member engagement

Latest Trends from Gartner Data & Analytics Summit 2017

Posted by Khalid Madih on March 17, 2017

"No one ever made a decision because of a number. They need a story."
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Topics: Events

In Honor of International Women's Day: Q&A with Genius Avenue's President, Trina Thompson

Posted by Gracie Arnold on March 8, 2017

In honor of International Women’s Day, I took the opportunity to learn more about the President of Genius Avenue, Trina Thompson. Since I’ve started at this company, she’s been someone that I look up to for her quick wit, work ethic, and fierceness. 

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Topics: Working at Genius Avenue

[New Orange Paper] The Ultimate Guide to Designing Benefits Websites

Posted by Andrea Wallace on March 7, 2017

Whether you already manage a benefits website or you are looking to launch one, this Orange Paper is for you! We have just released our newest Orange Paper titled, "The Ultimate Guide to Designing Benefits Websites: Drive Your Customers to Enroll." 

This Orange Paper includes 9 actionable items to improve your website's conversion rates from viewers into members. Some of the action items include:

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Topics: benefit marketing, enrollment

Genius Avenue's Thoughts on Workplace Benefits Renaissance

Posted by Joe Martocci on March 6, 2017

On March 1st through 3rd, Genius Avenue had the opportunity to exhibit at the "Workplace Benefits Renaissance" in New Orleans, Louisiana. Being first time attendees of this event, we were not sure of what to expect.  At the very least, we went into the conference looking to catch up with some old friends with the hope of making some great new ones along the way.  After several days down in New Orleans, what we gained is so much more. 

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Topics: Events

#DSPHX Digital Summit in Review: Genius Avenue Team

Posted by Gracie Arnold on February 24, 2017

To stay up-to-date on industry best practices in acquisition, engagement and marketing, the Genius Avenue marketing team participated in Phoenix’s Digital Summit 2017. While it was hard not to have fun, the team was all business in learning how to use the latest trends to engage with consumers. Here’s what each of our creative team members thought about the event:

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Topics: Events

[New Orange Paper] Benefit Providers: Increase Email Engagement With These 10 Tips

Posted by Andrea Wallace on February 13, 2017

Many studies have shown how effective email marketing is, particularly with keeping your brand in front of the customer, and it’s one of the cheapest ways to do so. While email might not seem as glamorous as channels like social media, most consumers say they would rather be contacted through email than any other channel, and it has the highest conversion rate. Most benefits providers have specific needs to address when it comes to email engagement. Learn how to address those needs and create emails your consumer will look forward to receiving each month.

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Topics: benefit marketing, engagement, member engagement

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