The voluntary benefits train has left the station, and it shows no signs of slowing. Sales for voluntary benefits have grown by 8%+ for the fifth straight year and total sales volume is up by 60% over the last decade. And yet, these products haven’t made it into the mainstream for brokers. Just 32% of brokers surveyed said they actively sell voluntary benefits to employers.
Why is there such a gap between the meteoric rise and the lack of broker participation? Here are several contributing factors that might help explain why:Read More